Originally Posted by
XPac
To be fair, he's also done stuff like Moon Knight and Spider-Woman... characters I'm sure both he and marvel knew wouldn't be breaking into the top 10 anytime soon.
I frankly think Marvel often PUT him on books they believed he might help in sales. Often big titles do get big writers, and for a time Bendis was the biggest in the industry. But there were also a few books here or there where they HOPED his name might boost sales a bit. I don't think Bendis really lost sleep over only writing high profile books. Any book he wrote was going to be talked about. Might not be a top 10 seller... but it was going to get some spotlight.