Agreed. It was a rare mis-step from Ewing, imo. It made no sense to me that Roberto chose a new code name at all, and in particular no sense that he chose that name. Thankfully he almost never actually used the name in-story, but still, it was a really odd choice...especially since last I heard John Watkins III is still active as Citizen V (even though it is off-panel only).
That was just about doubling down on the USA concept. Same reason Toni became Iron Patriot.
Depends on the reader, I suppose.
As for which is more well known....its hard to say. Until the current PUNISHER arc, Zemo's run as Citizen V was only 12 issues long. Watkins III had more than that between his two miniseries as well as his stint as a recurring character in T-BOLTS...but that gets complicated since Zemo's mind was in Watkins' body for some of that.
And in between the two, we've got Dallas' stint--in her padded-to-look-male costume and her properly fitted costume.
Zemo's CV had the widest exposure outside of the T-BOLTS book...but that was a brief period and 20 years ago. I still think it is mostly T-BOLTS readers who are most likely to know or care about the Citizen V name.
If I had to guess, the original plan was for Roberto to take the costume, and not just the name. I don't think it would have made it's way onto this teaser image otherwise.
All-New-All-Different-Marvel-branding-2.jpg
I guess my feeling is that while Zemo's stint was briefer, it was rather prominent, much talked about, and well remembered.
That teaser image is from the wrong year. U.S.Avengers would coincide with the reused Marvel NOW! branding. New Avengers before it was the ANAD series. That Citizen V image represents Jim Zub's Thunderbolts - and yes, it was a mistake, since Citizen V wasn't on the team.
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Whoops. Hard to keep all these Marvel Nows and All-New eras straight...
Is it naïve of me to hope that Zemo's upcoming appearance in the Falcon/Winter Soldier show could be leading to an MCU take on the Thunderbolts? I've never seen the paucity of surviving villains from other movies as a real roadblock to the Tbolts showing up.
To me, the absolute bare-minimum for a true initial Thunderbolts line-up would be Zemo, Songbird and Moonstone. It'd be fun to get the whole OG crew, but to me those the ones I'll never budge on.