Originally Posted by
Nelliebly
Cosplayers are lovely but WB does not care about how people cosplay nor does it make them revenue.
They also don’t care about “couples merchandise.” Once they sell the license to someone, WB could genuinely care less. It’s not how they make money. Wonder Woman and Superman are often used by companies to show male/female binary. It does not hold the weight you think it does.
What WB and DC care about is the revenue from media franchises. Smallville, for example, remained on the air for 10 seasons, in part, (and this is according to WB big wig at the time Peter Roth) because it sold like gangbusters on DVD and was a literal goldmine for WB. Smallville made so much money that it was, at the time, (and might still be tbh) the 2nd highest selling franchise in WB history —second only to Friends.
Media is where WB/DC make a fortune. Cosplayers are very cute but they care about as much about people cosplaying as Superman or Wonder Woman as they do about people cosplaying as Batman or Poison Ivy (a popular one) or Batgirl. It doesnÂ’t bring them any revenue.