Okay this might be a crazy idea, so hear me out. Have you ever considered the possibility that the "official explanation" put out by any company is a lie? That it's just some petty maneuver and power move disguised by make-believe reasons that might almost get people to accept it.
That has happened in the Presidential level numerous times in the US Government. Why is it hard to believe that a corporation and comics company would be any different?
Tom Brevoort himself said back in 2014
https://brevoortformspring.tumblr.co...stion-why-isnt
about the fact that Marvel didn't do enough merchandise for XMen First Class and DOFP by saying, " If you had two things, and on one you earned 100% of the revenues from the efforts that you put into making it, and the other you earned a much smaller percentage for the same amount of time and effort, you’d be more likely to concentrate more heavily on the first, wouldn’t you?"