I'm wondering if X-23 is the most recent character from the X-Men brand to reach a level of mainstream recognition that no one else from her era has. Granted, she's not the only X-Men character post-2000 to gain popularity and prominence, but none have managed to reach her level. I feel like what's partially to blame of course is the war Marvel waged on Fox with X-Men being in the crossfire, thus no marketing, no video games, no animated appearances and so on, and of course, Fox's ignorance of the source combined with not being in the MCU, has prevented newer X-Men characters from being able to break out. There's a reason other characters like Pixie and Armor haven't really appeared much outside the comics, and thus, lack of exposure.
Most people are aware of X-23. She was first created in 2003's X-Men: Evolution animated series and was a big enough hit that Marvel integrated her in the main comics continuity in 2004, with a similar, but altered, take to fit the different continuity. It was even written out by Craig Kyle and Christopher Yost, continuing from the show, which made it all the more legit.
She's since become a regular throughout the comics, having minis, team appearances as a prominent character, solo ongoings, and of course, she was Wolverine for a while (which despite the stigma as being part of an initiative many hated, was a good comic). Then of course, she's been in other media like Wolverine and the X-Men, Marvel vs. Capcom 3 (notably she was by far the most recent Marvel character included in the cast), numerous mobile games, and her memorable appearance in Logan (a bit different but still enjoyable).
Something about her is very dark, yet still fun to watch. There's a reason many accept X-23, but not Daken. That lends herself to enjoyable appearances because she has a cool, distinct set from Wolverine and it's fun to see her interact with others.
I feel like no character introduced post-2000 has took off like this. Again, the Marvel-Fox War has a lot of blame. So it makes me wonder: Now that the war has been settled, what will happen? I wonder if other more recent characters can become better known, as well as the possibility of future characters becoming hits. After all, Marvel has completely lifted the ban on X-Men now that Disney bought Fox, so we can expect marketing, game appearances, animated appearances, and of course, the MCU, to remedy much of the issue. I wonder how long it'll take for a new character to be introduced and take off? Surely the 2020s must have a breakout star, right?
Let me know what you think.