The Sex Pistols were not limited to a certain market that you had to hunt for.
They can be hated in the UK but when you allow them to be seen EVERYWHERE-they can find an audience.
The Get Along Gang lasted 6 issues at Marvel. Yet in the UK they lasted 90 same with Transformers.
The issue here is you are battling a direct market that has issues with POC as lead especially under the Dc or Marvel banner.
Put a top artist on a Luke book and you will see the GREATEST gymnastic routines known to MAN to justify not buying the book.
Because every FLAW that artist has was acceptable when it's certain WHITE characters. See Greg Land. That tracing of certain material was fine when it's Emma Frost but it's an issue when it's Misty Knight or Spectrum.
Put a top writer on it and you will see-"We got to BAND together to get this book axed because that writer and artist are wasting time on a book I (not data) but I say will not sell." Luke Cage among others had this done to them.
Then you get the store owner who does NOT want that book in his store no matter what. Motor Crush and Archie Afterlife and Dark were victims of this.
Now if we are talking OGN-that trolls CAN'T screw with-fine but a monthly forget it.
It's not worth the time.