One thing that just kind of surprises me is DC doing replacements for Wonder Woman and Aquaman right when it's the prime time to actually capitalize on those characters thanks to their success in outside media.

Like, if ever there was a bad time for replacement stories...
Quote Originally Posted by Vordan View Post
When Riri went from headlining “Iron Man” to headlining “Ironheart” her sales were far worse off. I guarantee you if you took “Spider-Man” away from Miles and made him “Spider-Boy” or “Arachnid Man” his sales would drop also. Trying to launch new diverse characters without the benefit of the mantles tends to fail more often than race-swapping characters. The market for new characters from the Big 2, at least in solos, is absolutely terrible right now.

Jane Thor for example sells far less as “Valkyrie” than she did as Thor. Why? Aaron and Ewing are writing her, she’s got a good artist, why isn’t she selling as well? Because now she’s not the “main character” anymore.
Granted, even her Iron Man sales weren't that hot (because by then Bendis was pretty much burned out) and Miles sells nowhere near as well as the main ASM book does.

Look at Superior Spider-Man. Supposed fan-favorite character who sold well when the book replaced ASM but got to 20K around it's fifth issue and canceled.