Originally Posted by
Vordan
When Riri went from headlining “Iron Man” to headlining “Ironheart” her sales were far worse off. I guarantee you if you took “Spider-Man” away from Miles and made him “Spider-Boy” or “Arachnid Man” his sales would drop also. Trying to launch new diverse characters without the benefit of the mantles tends to fail more often than race-swapping characters. The market for new characters from the Big 2, at least in solos, is absolutely terrible right now.
Jane Thor for example sells far less as “Valkyrie” than she did as Thor. Why? Aaron and Ewing are writing her, she’s got a good artist, why isn’t she selling as well? Because now she’s not the “main character” anymore.