Reed and Doom were big players in Hickman's New Avengers. Sure, there were surprises, but a story has a surprise when we don't see the development coming. Hickman's Avengers and New Avengers run were designed to set up the new Secret Wars. The magnitude of the mission was set up from the beginning of his run. All I'm saying is the characters of reed and Doom were the big players because that's the way the story was written, not because Doom was the character who could beat the Beyonders.