In both animation and film, you could say it was a mixed bag with Loeb.
I have to imagine Feige has been watching Loeb from the sidelines, thinking what he would do if he were in charge of Agents of S.H.I.E.L.D., Daredevil, Iron Fist, and so on.
Loeb has had some success with these properties but I don't think too many would argue that he didn't really lock into their full potential.
There's no way that Feige didn't want to eventually get his hands on these characters and do them his own way.
I expect that the Netflix shows and AoS will be regarded as an alt universe eventually.
I wouldn't be surprised if Doctor Strange and the Multiverse of Madness acknowledges the previous Marvel TV shows as occupying an alternate timeline.
In the main universe, Coulson can be said to have remained dead after The Avengers and his resurrection was not in the main timeline.
I'd be fine with that. The stories and shows still exist and can still be rewatched and enjoyed. They just won't be considered part of the core continuity.
I don't know how much that was him and how much it was Ike demanding cost cutting with the cartoons and increased synergy with the films, but yes the cartoons after WATXM and EMH were terrible. The good news is that they are upping the game before the coming X-Men cartoon series which I feared might have been a really cheap half baked TAS reboot.
I don't care for most of what Loeb put out in TV - the Netflix shows had promise but in my opinion they were hard to watch because of the stretched-out season long stories (even though characters like Daredevil and Jessica Jones have jobs that are ideal for "case of the week" stories).
But Loeb isn't gone because he did a bad job, he's gone because he's part of the old regime, and Feige is consolidating power and will want to work with people he trusts. We've all seen it happen when a new boss takes over that some of the old boss's people either get fired, or leave because this is no longer a good place for them.
Wonder this means for the remaining TV stuff Loeb is doing or set up.
We got
-Runaways
-Cloak and Dagger
-SHIELD
Former 2 I could see merging with the MCU because there's a lot of leeway and distance that putting them in the MCU proper wouldn't be a hassle. SHIELD is ending anyways but would suck if they just drop almost everything.
-Helstrom
Yeah, I think this series is only getting a pilot and nothing else. If so, one season and that's it.
-The Offenders
Nah, this is over.
There are also rumors Feige is thinking about courting Cox and Ritter to join the Disney+ shows at some point but a slight reboot.
I hope Runaways survives. I think it'd fit pretty well.
I wouldn't think that Marvel Studios would need to "court" the Netflix actors – I remember Charlie Cox once said that his contract already stipulated Marvel film appearances if asked...
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I think a majority of people were happy with the Netflix heroes for the most part, aside from Iron Fist.
There might have been some disappointment on the shared universe front but realistically Netflix Daredevil and MCU Spider-Man would've seemed out-of-place with each other.
AoS has a pretty strong fanbase so I think they'd be pretty majorly disappointed at being retconned out, even if that seems like a distinct possibility.
We know the cast of Runaways was at Marvel Studios. I think Cloak and Dagger's too?
I don't know how much a chance there is of AoS getting totally retconned out, just because I feel like they'd really have to go out of their way to do that.
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