This may have come up before (heck, I may have brought this up before), but way back when we were first introduced to The Lookups organisation I got the distinct impression it wasn't genuine, and as soon as I saw the face altering technology I thought of The Chameleon. Probably "Jarvis".
Jarvis is well known associate of The Avengers, so it'd be easy for Chameleon to duplicate him, start a group online and under the guise of "anonymity" slowly gather the most sensitive details of Marvel's super-people. If this is the case, the potential is huge!
Anyone else get that impression, or do you think it's on the level?