Oh I think the situation is very direr. You don't proceed with a plan to try and permanently replace Superman, Batman, Wonder Woman, and your other big-named characters if things are going hunky-dory. As I said, I've been a DC fan for a very, very long time and I can honestly say this is easily the worst 10 years of comics I've seen them produce, and I was around for Electric Superman.
As far as Bendis, I think DC clearly sees him as a major coup and a progressive, forward-thinking mind who can somehow save the brand. And again, he may very well be that guy but thus far his stories and sales since jumping to DC certainly don't warrant the amount of faith DC has shown in him. His Action run isn't bad, but everything else is average to mediocre, and none of it is selling well.