Preorders for Aqualad & Ocean Master have already sold out on the Target app.
The only ones to do so.
Dick Grayson as Robin Gold Label figure launches for pre-order on FEBRUARY 7th
Last edited by RedBird; 01-28-2023 at 11:00 AM.
He did!
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The DC Direct figures looked fantastic.
Say what you will about the story (and it wasn't great), but I LOVED the costume designs for Red & Blue.
What I loved about the DC Direct figures was that they weren't afraid to go deep diving and didn't need to release 18 Batman figures a month.
"My name is Wally West. I'm the fastest man alive!"
I'll try being nicer if you try being smarter.
DC Direct was able to go more obscure because it was not aimed at mainstream retailers; their figures were primarily distributed through comic shops and online specialty shops. And even then they ultimately got the axe when times at DC got tight. Again, it feels like I’m Todd’s PR guy or something, but the heavy Batman emphasis isn’t because of his personal whims. It’s because the guys in charge of ordering toys for places like Walmart and Target don’t know the Legion of Superheroes from Detective Chimp. They want Batman stuff (and to a lesser extent, Superman stuff) because they know that sells in reliable numbers. And the people who own DC want more Batman stuff because they too know that’s their most reliable seller.
There’s a lot of blame to go around but what it comes down to is that WB has not succeeded in making DC as popular an all encompassing brand as Marvel.