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  1. #1
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    Default DC Entertainment and Warner Bros. Launch "DC Super Hero Girls" Initiative

    This fall, DC and WB will release digital content, TV specials, made-for-videos, publishing, toys, apparel and more designed just for girls.


    Full article here.

  2. #2
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    As a step-father of two girls: about time.

  3. #3
    Astonishing Member The_Greatest_Username's Avatar
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    DC wasn't kidding when they responded to that girl's letter requesting more girl stuff. I hope to see some Hawkgirl stuff show up out of this, too.

  4. #4
    Moderator Nyssane's Avatar
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    So excited for this! I hope more WW characters get in on the series.

  5. #5
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    This is good news hopefully they add more female heroes-like stargirl, vixen, fire and ice etc.

  6. #6
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    This looks really good, it's time for DC offer more material for a demographic that lacked material

  7. #7
    Writer of Jack The Hunted Power Torch's Avatar
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    I like this. Way to go dc! And Ivy looks really cute. I like the design of teenage Ivy.

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  8. #8

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    This is the best thing DC has done in many years.

  9. #9
    Junior Member Imacomicfan's Avatar
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    Nice! "TV specials, made-for-videos, toys, apparel, books and other product categories". The whole deal, wondered why it took them awhile that's a cash-making demographic. This is DC's answers to the princess line that has been a success the last decade. Just in time for this christmas season

  10. #10
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    I'm interested in this myself. My niece will be all over this. I'm also glad that Katana and Bumblebee will be getting more exposure.

  11. #11
    Mighty Member Blackest Knight's Avatar
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    Quote Originally Posted by blaster86 View Post
    This is good news hopefully they add more female heroes-like stargirl, vixen, fire and ice etc.
    The absence of Vixen (who's getting her own CW animated online series) is baffling. There's 5 white girls here and only 2 young women of color (Katana and Bumblebee). Vixen absolutely needs to be included.

    Also, given that Fire is Brazilian, DC Entertainment would be making a huge mistake not to include a Latina in the mix. The Latin American market is far too profitable for them to ignore or neglect including in this initiative--if for no other reason than to make money and lots of it.

  12. #12
    Astonishing Member The_Greatest_Username's Avatar
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    I like that they're getting a deal with LEGO out of this. The Friends series has been a great success for LEGO's marketing towards girls, so I'm sure they'll have a great launch for super heroes as well.

  13. #13
    Ultimate Member MajorHoy's Avatar
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    Wonder if CartoonNetwork will be willing to get involved or not.

  14. #14
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    I wish the approach wasn't so gendered. It's important to get boys to look up to women as role models and heroes as well.

  15. #15
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    art is very good; liked this harley design

    Quote Originally Posted by Timbales View Post
    I wish the approach wasn't so gendered. It's important to get boys to look up to women as role models and heroes as well.
    this is a good point too

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