DC Entertainment and Warner Bros. Launch "DC Super Hero Girls" Initiative

[CBR News]

This fall, DC and WB will release digital content, TV specials, made-for-videos, publishing, toys, apparel and more designed just for girls.


Full article here.

[John Aston]

As a step-father of two girls: about time.

[The_Greatest_Username]

DC wasn't kidding when they responded to that girl's letter requesting more girl stuff. I hope to see some Hawkgirl stuff show up out of this, too.

[Nyssane]

So excited for this! I hope more WW characters get in on the series.

[blaster86]

This is good news hopefully they add more female heroes-like stargirl, vixen, fire and ice etc.

[Blacksun]

This looks really good, it's time for DC offer more material for a demographic that lacked material

[Dylan Davison]

I like this. Way to go dc! And Ivy looks really cute. I like the design of teenage Ivy.

[Aaron Kashtan]

This is the best thing DC has done in many years.

[Imacomicfan]

Nice! "TV specials, made-for-videos, toys, apparel, books and other product categories". The whole deal, wondered why it took them awhile that's a cash-making demographic. This is DC's answers to the princess line that has been a success the last decade. Just in time for this christmas season

[Starchild]

I'm interested in this myself. My niece will be all over this. I'm also glad that Katana and Bumblebee will be getting more exposure.

[Blackest Knight]

This is good news hopefully they add more female heroes-like stargirl, vixen, fire and ice etc.

The absence of Vixen (who's getting her own CW animated online series) is baffling. There's 5 white girls here and only 2 young women of color (Katana and Bumblebee). Vixen absolutely needs to be included.

Also, given that Fire is Brazilian, DC Entertainment would be making a huge mistake not to include a Latina in the mix. The Latin American market is far too profitable for them to ignore or neglect including in this initiative--if for no other reason than to make money and lots of it.

[The_Greatest_Username]

I like that they're getting a deal with LEGO out of this. The Friends series has been a great success for LEGO's marketing towards girls, so I'm sure they'll have a great launch for super heroes as well.

[MajorHoy]

Wonder if CartoonNetwork will be willing to get involved or not.

[Timbales]

I wish the approach wasn't so gendered. It's important to get boys to look up to women as role models and heroes as well.

[Blacksun]

art is very good; liked this harley design

I wish the approach wasn't so gendered. It's important to get boys to look up to women as role models and heroes as well.

this is a good point too