Originally Posted by
Revolutionary_Jack
Daredevil as a property has always tended to escape being an over-merchandised thing.
-- Do you know how many Daredevil cartoons there are? 0
-- Do you know many Daredevil video games there are? 1 (a movie tie-in for the Nintendo DS at that).
It's a corner of the Marvel Universe that has always started at a mid-to-high PG13 and in some cases going to soft-R. The Punisher is likewise a very difficult, and highly controversial character to market to kids.
Wolverine is the only problematic dude who has been marketable. They get around to it by putting him in yellows, having him fight monsters and sentinels and being mentors to the team mascot du-jour.
Point is there's a huge mass audience for that kind of thing. And taking a low-budget/high-profit return approach is definitely the way to go what with Logan/Deadpool/Joker all succeeding based on that.
Disney has experience marketing their Disney Villains series, so Loki might fit that mold. He's not the Norse God of Mischief, he's just a Male Maleficent, or a Human Scar, or you know Norse Hades (from Hercules) and so on.