Marvel Animation for much of the '10s has been embarrassing for Marvel fans as a whole. They churned out crap show after crap show aimed what kids, or rather the kind of dumb kids Jeph Loeb imagines compared to reality, at the same rate DC was putting out top tier animation. It's a shame too, because Marvel had a trio of good animated series before they took over: Spectacular Spider-Man, Wolverine and the X-Men, and Avengers: Earth's Mightiest Heroes!. They all met their end so Loeb could produce cheap, dumbed-down tie-ins to the movies with no personality, style or merit of their own. Ever since I got Disney+, I've been watching a lot of older Marvel shows, but I had no desire to see any of the newer shows on the service.
However, late in 2019, something magical happened. Disney restructured Marvel Entertainment so that Kevin Feige is now in charge of the whole thing, not just the movies. Furthermore, Marvel Animation is now a subsidiary of Marvel Studios, rather than Marvel Television. The latter was created to fill the TV void because Marvel Studios was thought to only do movies, but they became completely redundant when Marvel Studios began developing high budget shows that are actually connected to the MCU instead of just being advertised as such with that "It's all connected" crap (by which Loeb means vague allusions to MCU heroes and nothing more). Finally, the millstone that was Jeph Loeb effectively removed, him stepping down to pursue a career at another company. He's out of the picture.
So what does this mean for the future of Marvel Animation?
Here's what we might see:
- Animated series based off of Spider-Man, X-Men, Avengers etc. that are story-based, actually draw from the comics, and aren't there just to be cheap tie-ins.
- Higher budget shows that allow for better animation itself, making them stick out better.
- No more forced synergy and cash grabs, but each show has a purpose to exist.
- Serious, serialized storytelling that proves the legitimacy of the animated medium.
- Actual action-oriented shows that are on par with DC.
- Top-tier creators behind the helms of the animated series.
- All on Disney+.
The only animated series known so far is What If...?, which already looks pretty good in itself. I think Marvel Animation will be much better now that it's answering to Marvel Studios, and not Marvel Television. Don't be surprised if soon they announce a slate of Marvel animated series at some event. We know the original X-Men: TAS creators pitched a revival to Disney, and are now working on a secret project (which isn't a new season of X-Men: TAS but I suspect it's X-Men related given the timing and teases, plus they'd like introduce a new X-Men series as being "from the visionaries behind the classic X-Men series..."). You can bet they're going to announce a Spider-Man series, and probably Avengers as well. I hope they dig deeper, and show us different sides of the lore that could be explored in animation.
It's shaping up to be a very good time to be a Marvel fan. I know they say you shouldn't get too excited, but it's hard when everything is happening the way it should.
What do you think, and what do you hope to see in the future?
Discuss.