If the company cared about him, why would they allow for the character to be given this kind of treatment. It appears to me that as far as outside media is concerned and whenever Hal is actually part of something, DC has decided to run with the Ryan Reynolds jokes about an inept useless character who brings nothing to the table. That's how he was portrayed in this animated universe the whole time. DC should be held just as accountable for it as writers like this. She would not have written him that way if DC didn't approve it. The problem comes from the top.