That’s pretty much the appeal. A dynamic built on friendship with subtle/not so subtle romantic tension. That’s what works and resonates with the general audience.
The irony is that in the solicits it says
“...man of science and woman of myth, have the potential to become something powerful,....”
LOL!
That’s literally Clark and Diana. It’s more than just the title of being Superman and Wonder Woman, though. What makes the dynamic work and what it is, is Clark and Diana at their core. Their connection does come from being each other counterpart part.
Obviously the concept works, it sold, else, wouldn’t have the amount of merch it has. Way more than traditional pairs. Others are taking advantage of the concept with rip offs or attempting to shift it to other characters and it doesn’t work the same if at all.
The Superman/Wonder Woman Instagram (
https://www.instagram.com/dianaandkal/) has a 47k following. Way higher than any ship “only” instagram. Despite what’s said by detractors, the wider audience say others.