You know it's funny. The director of the Incredible Hulk (2008), Louis Leterrier always wanted Ruffalo to be his Hulk. Leterrier stated that Marvel Studio executives wanted Norton because he was "more famous." And apparently Marvel Studios wanted Don Cheadle all along as War Machine, but Terrence Howard's agent helped him get the job at the last second. It's pretty clear that the Marvel Creative Committee was very active at the time so they definitely had a role in these negotiations. Clearly mistakes were made. Ed Norton and Terrence Howard are excellent and talented actors, but they have well-earned reputations for being "difficult" on sets. Their perceived lack of professionalism working with Marvel truly damaged their careers because they are not nearly successful as their potential would have you believe. Downey Jr and Renner have had troubled personal lives, no question, but so far they have acted on their best behavior on sets. Ruffalo and Cheadle are ultimate team players and fantastic professionals. If Marvel had stuck to their guns, they would have had Ruffalo and Cheadle to begin with and no recasting would have been necessary. The MCU would have started out more seamlessly. The Marvel Creative Committee might deserve some of the blame here. I'm not sure how much control Feige had at that time. I believe he would have opposed a long, dark and serious Hulk film (which is what we sort of got with the Hulk in 2008). You know that dude loves comedy in superhero films and so do I. Here is a list of things the Marvel Creative Committee had a hand in that potentially prevented earlier MCU movies from being more popular:
https://www.reddit.com/r/marvelstudi...rvel_creative/
The first two Thor movies and the Incredible Hulk film in 2008 were TOO humorless and serious in my opinion. I also think the two Amazing Spider-Man movies also suffered from the same problems. That's why they were not as successful as they could have been. We know that other Marvel films (non-MCU) like the X-Men films, Ghost Rider, Daredevil, Punisher, Fantastic Four (2015) were more dark and serious with very few jokes. They did not score well at the box office. The first two Fantastic Four movies and Man-Thing film were way too campy from what I understand, and they never had the heart of the MCU films, so they were not as great as they could have been either. Now, practically EVERY MCU film is full of joy and laughter (with the notable exception of the Black Panther, which is kind of like a "movement" movie). And this is largely due to the work of Kevin Feige and his staff of dedicated Marvel assistants. I have long been an admirer and fan of his work. I totally agree with a great deal of his creative decisions. I was absolutely stunned last year when Feige finally toppled Perlmutter in a major coup. And basically Quesada was demoted. Feige's promotion pretty much led to the firing of Jeph Loeb, who Feige saw as Perlmutter's man running things at Marvel TV. That's why Feige REFUSED to have anything to do with the Marvel TV shows. And the Marvel TV shows were far too violent and mature for them to truly reach a wider audience (from what I understand, Daredevil was the only one that performed well). In fact, Marvel TV itself has now been absorbed into Marvel Studios. The synergy between Marvel's films and television shows is now complete.
I know this has very little to do with a Scarlet Witch thread, but there is a connection. I read that both Feige and Whedon both fought really hard to get the Maximoff twins and Vision into the MCU over the staunch opposition of the Marvel Creative Committee. The latter were clearly not fans of those characters, but it was obvious that Feige and Whedon saw GREAT storytelling potential in Wanda and Vision in particular. And as I said previously, they have been proven absolutely correct. So for that, I will always be grateful to Feige and Whedon. Whedon takes a lot of unfair criticism in my view, but I really appreciate him fighting to get Wanda and Vision into the movies. And the Age of Ultron, for all its problems, had one great result. Feige was liberated from Perlmutter's dominance. So I will never criticize Whedon's work. One of my biggest beefs with the Marvel Creative Committee were their decisions to kill off so many villains TOO quickly in the films. They could definitely be used more than once or twice in many cases. Comic book creators almost NEVER kill off villains so speedily in the comic books themselves, but the ones on that Committee kept recommending the movies do so. That totally made no sense to me. Thankfully, I believe Feige has learned from previous mistakes. One thing I am looking forward to is having more women write women characters in the MCU. Let's face it, a lot of these broads are written as ACTION FIGURES. They have no real personalities at all. They are just bitchy badasses who display NO humor at all. The dudes get to be the quippy ones. I think in future Marvel movies this will also change, and that's a good thing. Feige is really upping his game as time goes on. Ironically, one of the few women superheroes in the MCU that is being written well in my opinion is actually Wanda Maximoff. I think that's largely because Whedon, the Russo brothers, Markus and McFeely grew up loving the relationship she had with the Vision when they read the comics as kids. And it clearly shows in the movies. Even the notoriously unsentimental GenericUsername loved the following lines in Captain America: Civil War:
Wanda: And what do you want?
Vision: For people to see you...As I do.
And then, silence.
Now if Marvel Comics can FINALLY return to all-ages storytelling, things could only get better!