It does feel like what should have been the start of a big push became a terrible liability. If Kevin Feige has stopped Joss Whedon from killing Pietro off in AoU, maybe Pietro wouldn’t have dropped into limbo completely. Instead, Whedon did kill him off as he always planned from the start, and no one higher up objected. Combined with being a big hit in X-Men, at a time when the X-Men were in poor favor with Marvel, there was no compelling reason to keep him around. Hell, the only reason Quicksilver: No Surrender happened at all was due to the Lady Alana Smith, blessed be her name, being both the assistant editor under Tom Brevoort and a huge Quicksilver fan. May her Quicksilver Everywhere Agenda be fruitful when peace at last returns to the land, because his last appearance was, well-
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Sadly, that may be his best costume this century.
Anyhow, the dispiriting moral of the story is that it pays to be the fave of those in charge, especially now when a comic book character can be made or broken by an appearance in movies. Thor and Loki were C-list until the MCU, and now they’re legitimate A-list. Baldur was never mentioned in the MCU, and I have no idea where he is supposed to be now in the comics. Live by Synergy, Die by Synergy, indeed.