Originally Posted by
XPac
Agree with it or not, I think what marvel did made sense.
They chose a writer who was capable of generating a strong buzz. And when his first arc not only sold incredibly well but won him Eisners, they had reason to keep him around from both a critical and commercial standpoint. The fact that he sold well in trades and online probably helped too.
So you can see where they were coming from. It generated buzz, sales, and critical acclaim at a time when they needed it for the character. It simply couldn't be sustained.