Right now, it isn't.
They (almost unwillingly) put out enough with Wally to gauge sales. Twice in four years they're using Wally to "save" the line.
It's a pretty exact science at this point.
And with 2 different titles, they don't know which will sell more. Maybe that is the problem. ¯\_(ツ)_/¯With two issues of one Flash title, DC knows they're going to fetch similar sales.
Wait a second, the company that put out "SuperWoman", "Prez", "Jimmy Olsen", "Starfire, "Ravagers", "Red Hood and the Outlaws", "Vodoo, "G.I.Combat", "I, vampire", etc is suddenly averse to gambles?With one issue of two Flash titles each month, there's no guarantee that Flash Comic A is going to sell similarly to Flash Comic B. It would be a gamble.
Betting that your most requested character in a decade is going to outsell "Frankenstein, Agent of S.H.A.D.E." seems pretty safe.Nothing is ever a sure thing,
And yet, we now have a "sister"mini that doesn't. Actually, a sister mini that had everything going against it, and YET....and sister titles usually sell lower than the main title.
I don't own or manage a multi-national media conglomerate, but if I did, and I had the choice of selling 80k books but had to deal with a never ending torrent of hate on every possible channel, or I could sell 80k books without dealing with it, I'd pick the "no-hate" option. Easily.If the two do balance out, and they sell the same number of comics as they did before, then what has been gained?
When you got consumers telling you "this is what I would buy", if you're smart, you sell it to them.Fans naturally look at publishing decisions through the lens of a fan. "This is what I would like." But what any individual fan may like isn't necessarily going to be what best benefits DC Comics' publishing line and DC Entertainment's brand management.
You know Lee, as much as I enjoy our infinite tangles, Dred has a point here.