Bingo. I quite liked Rosenberg's humor in Dead Souls, but he never could stick the landing on any of his books and a lot of the time he seemed to be getting in his own way so far as getting his ideas across. Multiple Man was a prime example of that; it stopped being amusing by the second issue and just got to be a headache. And he had a mandate to go dark in UXM, but the way in which it was done - with deaths coming with such rapidity and with such awkward reactions to them (even aside from the WTF of Rahne and Ruth's) - just fell flat.