Yes, that's exactly what you do. Or, rather than "making stuff up," simply making assertions that hold no weight.
Like this:
You're saying that the success of The Avengers and Tony Stark is manufactured rather than due to "the quality of stories, word-of-mouth and genuine audience interest."
This is false. And also insulting to the many creative teams that have worked on popular, acclaimed runs on Avengers and IM as well as to the many readers who, despite your assertions, did follow those runs with as much "genuine interest" as fans of FF, Spider-Man and The X-Men.
People do. Quite often, in fact. You just don't listen.