Originally Posted by
Reviresco
It used to be around 20K, but that was back when Marvel regularly had 100K books. Nowadays, I think it is closer to 15K or less.
Unknown digital and trade sales are indeed a factor, as we've seen from Ms. Marvel and Squirrel Girl and Moon Girls known Diamond's sales figures. But it's hard to believe that those unknown figures are large enough to keep an 8k book like Runaways alive. That one is baffling.
Black Panther seems to have two sets of fans. The forum old fans here who hate Coates Panther, and the Cronin new readers who vote it onto the Top 100 of the Decade -- yet don't seem to be buying the book in floppies. It's very strange.