Quote Originally Posted by trooper_thorn View Post
People, I don't know how many ways I can say it:

Studios don't get 100% of the box office take


If you want to argue that the break even point is higher or lower, great!! If you want to argue that the percentage of the take is higher or lower or that there's a different domestic/international split, fantastic!! If you think they skimped on marketing due to concerns about the ultimate performance, I'll probably agree with you.

But dear Lord, please stop saying that a box office gross equivalent to the production budget means they're in the black. It doesn't.
Has anyone said that?