Bendis is trying to go into a different direction. Yes could we do a story where Clark gets outed or outs himself and all his loved ones get targeted thus teaching him the importance of having a secret identity? Of course, and we’ve had that story already with Truth. But he’s trying to tell a story where Clark revealing himself is a positive thing that doesn’t result in everyone he loves getting killed. We can argue about whether or not we want that story, but it’s a valid one to explore.