Originally Posted by
Restingvoice
I notice that DC/WB will invest hard on a character during the period where they give them money.
Green Lantern family got a movie, TV series, and four ongoings at once during its height with Johns at the helm.
Harley Quinn in the last few years
Birds of Prey during this movie period
Wonder Woman during her movie periods
Batman Who Laughs this last year
But all of them have been periods. After which it's back to usual, and when it's back to usual, they stop investing that hard. They have more confidence in these characters, that they will keep investing in them more than the others, but not as hard during their peak period.
The longest-lasting period has been Batman, since the 80s, has its ups and downs, but when you have a character lasting this long, of course, they're gonna invest in his world harder than the others.
I notice the exception is Green Arrow, though maybe because the Arrow series, I heard, is so different than the comic, that when they tried to synergize, it didn't work.
Another exception is Titans, but DC's selective hearing when it comes to Dick Grayson's generation has been well known, and when it comes to Young Justice, they did invest in the group... by letting Scott Lobdell took the lead...
So while DC often rightfully follow the money, they also throw in creators and concept without looking at what people like, what makes the content popular in the first place, and so you had the disparity between TV Young Justice, Lobdell's Titans, and just New 52 in general.
As DC/WB is a big company, there's this... struggle between the money suits, the manager who pick the creators, the creators who know what they're doing and know what fans want, the creators who don't, and most of them are fanboys of different eras... so even though they want to invest, sometimes the manager picks the wrong creators.
...and when they flop, the blame game begins, whether towards the creator or the characters, and the decision makers will make new mistakes.