The Box Office

[Gaastra]

Spy x family movie to get worldwide release.

https://www.crunchyroll.com/news/ann...-theaters-2024

[krazijoe]

Which demographic group are you talking about? Middle aged males? Middle aged females? Youths? When Ms. Marvel was aired on ABC the ratings were very low although it was on a Saturday in the summer. Her numbers on Disney Plus weren't all that impressive.

Maybe, JUST maybe, Disney/Marvel is trying to pull in a non White/Male Demographic and that is why they do some of these things. Even at a loss, attracting a new Demo is worth it...

[Jared]

Of course they're trying to pull in more demos. But that only works *if it works*. And it isn't.

Obviously not nearly enough women and girls are interested in The Marvels to go see it. And this is a demo that can deliver big when engaged, as just happened with Taylor Swift and Barbie.

The Marvel brand name no longer guarantees a big opening. Putting women in Marvel movie doesn't guarantee that women show up in drovez for a supererhero movie, a genre they typically don't flick to anyway.

[Gaastra]

Studios just refuse to give up free ai so strike failed again.

https://www.hollywoodreporter.com/bu...nt-1235638247/

[Kirby101]

Studios just refuse to give up free ai so strike failed again.

https://www.hollywoodreporter.com/bu...nt-1235638247/

The Studios, Who protect every character and trademark to the last lawyer, think anybody's likeness should be free to use. Total hypocrisy

[Angilasman]

The Studios, Who protect every character and trademark to the last lawyer, think anybody's likeness should be free to use. Total hypocrisy

"It's only okay when we do it!"

[Gaastra]

And last airbender animated movie has just lost its release date. Another strike victim.

[inisideguy]

Just interesting info. 2023 box office in general might get to a total of 9 billion this year. Best post pandemic year overall. But still way behind by about 2 Billion of what it was generally bringing in before pandemic. Thats got to be rough on theaters.

[Tofali]

Of course they're trying to pull in more demos. But that only works *if it works*. And it isn't.

Obviously not nearly enough women and girls are interested in The Marvels to go see it. And this is a demo that can deliver big when engaged, as just happened with Taylor Swift and Barbie.

The Marvel brand name no longer guarantees a big opening. Putting women in Marvel movie doesn't guarantee that women show up in drovez for a supererhero movie, a genre they typically don't flick to anyway.

Opening weekend demo breakdown for Captain Marvel was majority male and I don't think that will change with The Marvels.

[thwhtGuardian]

Just interesting info. 2023 box office in general might get to a total of 9 billion this year. Best post pandemic year overall. But still way behind by about 2 Billion of what it was generally bringing in before pandemic. Thats got to be rough on theaters.

Considering there were only half as many films released this year compared to 2019 the theater biz is as about as healthy as can be.

[choptop]

Considering there were only half as many films released this year compared to 2019 the theater biz is as about as healthy as can be.

More movies doesn't mean More box office though.

[thwhtGuardian]

More movies doesn't mean More box office though.

It does actually. It's literally how the box office went from 9 billion in 2008 to nearly 12 billion in 2019: pump out 300 more movies.

[inisideguy]

It does actually. It's literally how the box office went from 9 billion in 2008 to nearly 12 billion in 2019: pump out 300 more movies.

Regardless that is a massive and sustained dip in theater revenue overall. More or less movies doesn't matter. Theaters are not making anywhere near the money they were pre pandemic. And we are not even talking about inflation.

[thwhtGuardian]

Regardless that is a massive and sustained dip in theater revenue overall. More or less movies doesn't matter. Theaters are not making anywhere near the money they were pre pandemic. And we are not even talking about inflation.

It's definitely a dip, but it's one that's largely due to production rather than people not wanting to go to the cinemas. Fewer movies means less people going to the movies; it's as simple as that.

The only way to think differently is if you look at the data from 15 years ago when there was a similar domestic box office and (surprise, surprise!) a similar number of films released and somehow come to the conclusion that there was a problem for the industry then.

But there wasn't a problem then so why is it a problem now?

If it were different and there were the same number of films released this year as there were in 2019 and we were only sitting at 9 billion domestic, then yes the studios (and thus the cinemas) would have a problem with getting audiences to show up...but that simply isn't the case so it's difficult to objectively draw that conclusion.

[choptop]

It does actually. It's literally how the box office went from 9 billion in 2008 to nearly 12 billion in 2019: pump out 300 more movies.

No because it's never a sure thing a movie is going to be a success releasing 100 more movies a year doesn't increase your odds.