The Chris Rock-Samuel L. Jackson R-rated horror movie took in an estimated $3.7M on Friday, including $750K previews from Thursday night, for an expected 3-day of $9.16M at 2,811 theaters. The figure falls under the estimate many were buzzing about, which was $10M-$15M. But note there’s a lot of other things going on right now in the marketplace. For the box office logs, it’s the 6th No. 1 opening for a Saw movie.
Estimates for other new fare, such as Netflix’s Zack Snyder 7-day theatrical window zombie title Army of the Dead, are also slightly off from what the industry was expecting. Army of the Dead, received by critics with a warm 74% positive and a great 83% positive from Comscore/Screen Engine PostTrak audiences, is playing at 600 theaters and estimated to have clocked per industry estimates $290K yesterday and $735K for the 3-day.
The pic’s theater count is largely loaded by Cinemark locations, which I hear rep around 40%. Word heading into the weekend was that presales could tip this Snyder title over $1M for 3-days. By all unofficial records, Army of the Dead is the biggest theatrical opening for a Netflix movie. The streamer’s multi-Oscar winner Roma posted an estimated $200K over the 5-day 2018 Thanksgiving frame.
New Line/Bron/HBO Max’s Angelina Jolie western Those Who Wish Me Dead was always expected to come in the low single digits, and it’s expected to rank third at 3,188 theaters with an estimated $880K yesterday and a $2.5M opening. UAR’s Wrath of Man earned $1.05M on Friday (-65%) for a second weekend of $3.7M (-55%) in 2nd for a 10-day cume of $14.6M at 3,007 theaters (+132) in the No. 2 spot.