The Box Office

[Jokerz79]

No Way Home isn't a good comparison.

It'd be like if next month WB released a Batman Movie set in the Multiverse starring Keaton, Bale, Affleck, and Pattinson and then saying "Well why didn't Black Adam do those numbers?".

Black Widow, Shang-Chi, and Eternals were standalone MCU films released during Pandemic Restrictions and made 219, 140, and 162 million respectively on opening weekends and yet were all called "flops" by certain fan bases yet Black Adam has been hailed a success making the same amount or less at opening and with no Pandemic Restrictions.

I think some just want to point out the hypocrisy.

Like Black Widow, Shang-Chi, and Eternals Black Adam did fine.

[Gaastra]

Black adam is not out of the woods yet as it needs $450m to $500m to break even or it's a loss. China is a big help, but china just closed bunch of theatres in another covid outbreak just in time for black adams china release! Bad luck for wb.

We will see how it does. Next week adam has to deal with one piece than black panther arrieves. Note deadline just upped bp2 opening to $175m to $200m!

It will take screens away from adam.

[choptop]

Black adam is not out of the woods yet as it needs $450m to $500m to break even or it's a loss. China is a big help, but china just closed bunch of theatres in another covid outbreak just in time for black adams china release! Bad luck for wb.

We will see how it does. Next week adam has to deal with one piece than black panther arrieves. Note deadline just upped bp2 opening to $175m to $200m!

It will take screens away from adam.

Are you going by the it has to double it's budget to brack even thing? It's not true and been disproven at least it's not true for all movies.

[Bruce Wayne]

Are you going by the it has to double it's budget to brack even thing? It's not true and been disproven at least it's not true for all movies.

The studios split the box office with the theaters. In American it's over 50+ percent in favor of the studios, but not no much internationally. In China it's much less. So the general assumption is that the split is 50-50 across the line to make the math easier. But you still have to account for the fact that the studio doesn't keep all that money.

Edit: Also you have to account for the advertising budget in the math too and that sometimes is equivalent to the production especially with the bigger tentpole films.

[80sbaby]

Are you going by the it has to double it's budget to brack even thing? It's not true and been disproven at least it's not true for all movies.

Where and when had this been disproven?

[choptop]

The studios split the box office with the theaters. In American it's over 50+ percent in favor of the studios, but not no much internationally. In China it's much less. So the general assumption is that the split is 50-50 across the line to make the math easier. But you still have to account for the fact that the studio doesn't keep all that money.

Edit: Also you have to account for the advertising budget in the math too and that sometimes is equivalent to the production especially with the bigger tentpole films.

Its not always 50 50 per say some get more others get less depends on the movie and studio but yeah you are correct they don't keep all the money it really depends on much they spend on marketing to be honest.

[choptop]

Where and when had this been disproven?

Disproven is a bad way to put it but someone showed me a website that breaks it down that the double rule IST always true but I can't find it.

[mace11]

It's interesting that dc movies,comics etc.. now,even more so after the batgirl thing are being defended by anti-sjw types and marvel movies,comics,shows more so are being bash by the them.
It's like every marvel mcu show and movie they now calling a flop or would like to call a flop.
It's now more so dc for the conservative anti-sjw,anti woke crowd and marvel for liberal,woke crowd when it comes to box office talk etc..

Another example.
Rings of Power for the liberal,woke crowd.
House of Dragon for conservative anti-sjw,anti-woke crowd on certain youtube channels etc..like the marvel and dc thing and you guys know who i at talking about.

You know pick a side or else.
You tube channels like clownfish tv,the critical drinker,geeks and gamers,yellowflash,adam post etc..
They are posting stuff like woke critics hate black adam/wbd or why they hate it/them etc..but the critics are pro mcu,disney etc..
They celebrating that wbd,dc and the dceu is and will become less diverse and bashing disney,marvel and the mcu has and is becoming more diverse.

Box office talk has now become increasingly political when there is more diversity and started when there was talk about more diversity is coming a number of years ago.
Of course dc shows like the cw was being attack as well but marvel was and is being attack more.

[80sbaby]

Disproven is a bad way to put it but someone showed me a website that breaks it down that the double rule IST always true but I can't find it.

Ok so then it probably isn't true and the double their budget thing is correct.

[mburns]

The studios split the box office with the theaters. In American it's over 50+ percent in favor of the studios, but not no much internationally. In China it's much less. So the general assumption is that the split is 50-50 across the line to make the math easier. But you still have to account for the fact that the studio doesn't keep all that money.

Edit: Also you have to account for the advertising budget in the math too and that sometimes is equivalent to the production especially with the bigger tentpole films.

The split in the US is about 53%-55% for the studios at least with the big cinema chains like Regal. You can actually look it up in their financial filings on-line. The independent theaters can't get as much because they lack the negotiating power but they probably represent an insignificant portion of the total number of theaters. China returns the least amount of box office to the studios about 25% so I doubt Chine is going to help BA much even before the COVID lock down.

Eternals, Black Adam and even Shang Chi did not do well at the box office given their budgets but they will end up as more content for D+ and HBO Max.

[Gaastra]

It needs $450 to $500m to break even. This is true. Otherwise, it's a loss.

Like it or not that's what black adam needs. Keep in mind vod can make it money also but it needs that amount to be a hit otherwise it's a loss to the studio.

[choptop]

Ok so then it probably isn't true and the double their budget thing is correct.

Its not true for all movies no for BA depends on the marketing but probably.

[regnak]

Its not true for all movies no for BA depends on the marketing but probably.

It is math man, if you only get 50% of the box office then you need 2x your budget to break even.

[Colossus1980]

It probably is true that a movie has to at least double the budget. Otherwise there would be a lot more movie sequels to such films as WarCraft( cost is 160M made 439M), Golden Compass(180M budget gross 372M), Secrets of Dumbledore(200M vs 405M).

[80sbaby]

Its not true for all movies no for BA depends on the marketing but probably.

It's true for the vast majority of films, which is the point.