The Box Office

[80sbaby]

Black Adam will probably end up around where most of Rock's films do, about $700 million or so.

[Username taken]

The thing about Black Adam is that it’s performing almost exactly like Eternals (actually a little worse than Eternals).

Eternals came out around the end of the pandemic but restrictions were still in effect. Black Adam and Eternals had similar budgets and the latter was labeled a flop as soon as it opened. Yes, Eternals underperformed but Black Adam isn’t doing better than it so it’s difficult to call it a hit.

The only thing that can save Black Adam is that China release. All things considered, Black Adam won’t likely gross it’s budget back domestically and will need a pretty big haul in China to be profitable because studios don’t get that much from grosses in that country.

It doesn’t have that much left in the US because Wakanda Forever will drain its audience away.

[Robotman]

The thing about Black Adam is that it’s performing almost exactly like Eternals (actually a little worse than Eternals).

Eternals came out around the end of the pandemic but restrictions were still in effect. Black Adam and Eternals had similar budgets and the latter was labeled a flop as soon as it opened. Yes, Eternals underperformed but Black Adam isn’t doing better than it so it’s difficult to call it a hit.

The only thing that can save Black Adam is that China release. All things considered, Black Adam won’t likely gross it’s budget back domestically and will need a pretty big haul in China to be profitable because studios don’t get that much from grosses in that country.

It doesn’t have that much left in the US because Wakanda Forever will drain its audience away.

The difference is that Eternals had that trusted MARVEL label. Like Black Adam the Eternals was an unknown property but it still had a connection to the most popular movie franchise in the world.

[Username taken]

The difference is that Eternals had that trusted MARVEL label. Like Black Adam the Eternals was an unknown property but it still had a connection to the most popular movie franchise in the world.

Yea.

That plus it’s huge budget.

[mburns]

Yea.

That plus it’s huge budget.

Both movies had $200 million budgets and while they both had obscure characters Black Adam had the Rock who is a far bigger draw than the stars of the Eternals which had some name actors but no one who is really a box office draw. Black Adam is actually trailing Eternals at the same point and it only made $165 million domestically

[Wildling]

Black Adam is expected to go over $100 million this weekend but because of the budget people are calling it a failure. Since it’s getting a release in China I think it will be ok. it’ll be considered good but not great for the studio. Enough to build off of for a sequel.

Considering that Black Adam was a totally unknown character to the general public and the DC brand is still kinda toxic, the movie is being fueled mainly by The Rock’s star power.

My local theater is filled to the gills for Adam, I hope we can continue to rock.

[mace11]

Of course it's been recently confirmed that eternals are coming back.

Eternals Confirmed to be Returning in the MCU (Exclusive)
https://comicbook.com/marvel/news/et...er-nate-moore/


Eternals Producer Promises the Superhero Team Will Return in the MCU
https://movieweb.com/eternals-return...ducer-confirm/

Marvel Studios Confirms Eternals' Return Despite Mixed Reviews
https://thedirect.com/article/marvel...-mixed-reviews

[mburns]

Of course it's been recently confirmed that eternals are coming back.

Eternals Confirmed to be Returning in the MCU (Exclusive)
https://comicbook.com/marvel/news/et...er-nate-moore/


Eternals Producer Promises the Superhero Team Will Return in the MCU
https://movieweb.com/eternals-return...ducer-confirm/

Marvel Studios Confirms Eternals' Return Despite Mixed Reviews
https://thedirect.com/article/marvel...-mixed-reviews

I doubt there will be a second Eternal movie. The characters will probably just be included in other characters movies like the Hulk.

[Gaastra]

RRR had a great opening in japan.

https://collider.com/rrr-japan-box-office-opening/

As for black adam--

Halloween adjacent weekends have rarely been good ones at the box office, and even less so during the pandemic, when there aren’t a lot of solid movies in cinemas. Saturday night is largely party night, not movie night. All titles this weekend are expected to gross $69M, just 7% up from last year’s $64.3M, but at a great drop from last weekend, when New Line/DC’s Black Adam propelled industry ticket sales, -40%. Pre-pandemic, the last weekend of October rang up $107.6M in 2019 and $105.7M in 2018, per Box Office Mojo.

The annual spooky effect on moviegoing is forcing Black Adam to be -60% in weekend 2 with $27M, a hold that’s steeper than a number of Dwayne Johnson movies in weekend 2, i.e. Hobbs & Shaw (-58%), Rampage (-44%), Skyscraper (-54%), and San Andreas (-53%), and some DC films (i.e. The Batman, -50%; Justice League, -56%), yet better than others such as Green Lantern (-66%) and 2016’s Suicide Squad (-67%). Despite this, Black Adams is flying past $100M by EOD with $110M, Johnson’s 18th movie to fly past the century mark at the domestic box office.

Also not overindexing, no thanks to Halloween syndrome, is Lionsgate’s PG-13 horror film Prey for the Devil at 2,980 theaters, which made $2.8M on Friday (including Thursday previews) for what looks to be a $6.8M start third place. That’s close to where Lionsgate was projecting the film. It arrives in an already horror-laden marketplace, with Halloween Ends set to finish its third weekend with $60M-plus, and Paramount’s slasher sleeper Smile going to $92M-plus by tomorrow. Prey for the Devil, despite being a slightly different kind of exorcism film in its female-driven conceit, isn’t spreading the spirit all over this land, with a C+ CinemaScore, 68% Rotten Tomatoes audience score, and 64%/2 1/2 stars on Comscore/Screen Engine’s Posttrak.

United Artists Releasing’s third weekend expansion of Till at 2,058 locations notched an A+ CinemaScore and 91% positive on PostTrak, mostly women at 61%; with $1.03M on Friday and $2.81M for the weekend, and a running total of $3.6M for the Eon Production. That’s the third film this year to get an A+ CinemaScore. Black moviegoers gave Till 94% on PostTrak. Much older audience here at 84% over 25, 63% over 35 and close to have over 45 with 27% over 55. Diversity demos were 38% Caucasian, 42% Black, 11% Latino and Hispanic and 9% Asian/other. Till saw most of its box office coming from the Southeast, Northeast and Midwest.

Says UAR Distribution Boss Erik Lomis about Till, “The film’s tremendous word of mouth and exit polling bodes well for a long-term run of the film at the box office. Overall, the marketplace for upscale drama is still recovering and that had a drag on all films overall.”

Trafalgar Releasing has the concert movie, Coldplay Music of Spheres Live, booked at 833 runs in 179 markets. It posted solid core runs in NYC, Los Angeles, Philly, San Francisco, DC, Seattle, Miami, Orlando, Baltimore, Salt Lake City and Toronto, with $673K on Friday for a $1.25M weekend. Clearly, older-skewing movie here, as Trafalgar’s younger skewing BTS Permission to Dance on Stage saw a $6.8M opening back in March at 803 theaters.

1.) Black Adam (NL) 4,402 theaters, Fri $7.5M (-72%) 3-day $27M (-60%)/Total $110M/Wk 2

2.) Ticket to Paradise (Uni) 3,692 (+149) theaters, Fri $3.1M (-51%), Sat $4M, Sun $2.8M 3-day $10M (-37%)/Total $33.7M/Wk 2
Great hold here for this older female skewing title.

3.) Prey for the Devil (LG) 2,980 theaters, Fri $2.8M, 3-day $7M, Wk 1

4.) Smile (Par) 3,221 (-75) theaters, Fri $1.58M (-39%), Sat $2.2M Sun $1.2M 3-day $5.05M (-40%),total $92.3M/Wk 5

5.) Halloween Ends (Uni) 3,419 (-482) theaters, Fri $1.16M (-55%), Sat $1.62M, Sun $1.05M 3-day $3.83M (-52%)/Total: $60.3M/ Wk 3

6.) Till (UAR) 2,058 (+1,954) theaters, Fri $1.037M (+712%), Sat $1.01M, Sun $760K, 3-day $2.81M (+673%)/Total $3.6M/Wk 3

7.) Lyle, Lyle Crocodile (Sony) 3,135 (-401) theaters, Fri $715k (-38%), 3-day $2.65M (-38%)/Total: $32.3M/Wk 4

8.) Terrifier 2 (Iconic) 1,550 (+795) theaters, Fri $575,5K (+5%), 3-day $1.87M (+6%), Total $7.7M/Wk 4

9.) Coldplay Music of Spheres Live (TRAF) 833 theaters, Fri $673K, Sat $354K, Sun $223K 3-day $1.25M/Wk 1

10.) The Woman King (Sony) 1,446 (-412) theaters Fri $300K (-42%), 3-day $1.05M (-44%) /Total $64.5M/Wk 7

Notable:


Tar (Focus) 1,087 theaters (+946), Fri $340K (+113%), Sat $390K, Sun $290K 3-day $1.04M (+100%), Total $2.48M/Wk 4

Banshees of Inisherin (Sea) 59 (+55) theaters, Fri $210K (+211%), Sat $185K Sun $145K 3-day $540K (+117%)/Total $790K/Wk 2

https://deadline.com/2022/10/black-a...ce-1235157235/

No word on the rereleases of ice age, spirited away, bad guys and addams family.

Next week a new scary movie must take on black adam, one piece and godzilla at the box office.

[skyvolt2000]

Yea.

That plus it’s huge budget.

I would not worry that much about Black Adam.

The Eternals had something that Adam does not-LGBTQA characters and we all know how certain countries feel about that. See the Loud House whose episodes that feature Clyde's Dads are banned in some countries.

Same issue Strange World will face if that scene with the son and his interest is even in the movie or the book.

Black Adam will bypass Eternals and it's not worrying about the funeral of T'Challa hurting it. Where you already for folks attacking and shaming folks to go see it. Which is not going to work.

[Jon-El]

I enjoyed “Black Adam”. It was kind of mindless fun. I hope it does well because I went to a Sunday Noon showing and there were only two other people in the theater.

[Wildling]

The thing about Black Adam is that it’s performing almost exactly like Eternals (actually a little worse than Eternals).

Eternals came out around the end of the pandemic but restrictions were still in effect. Black Adam and Eternals had similar budgets and the latter was labeled a flop as soon as it opened. Yes, Eternals underperformed but Black Adam isn’t doing better than it so it’s difficult to call it a hit.

The only thing that can save Black Adam is that China release. All things considered, Black Adam won’t likely gross it’s budget back domestically and will need a pretty big haul in China to be profitable because studios don’t get that much from grosses in that country.

It doesn’t have that much left in the US because Wakanda Forever will drain its audience away.

Bashing Black Adam's box office this way falls flat for at least two reasons. First off, the thing about the box office failure of the uncommercial Eternals film adaptation is, it requires you to ignore Eternals failed when the next comic movie hit (in less the time you'd realize you'd birth and love a baby) happened to be a Spider-Man movie juggernaut that even forced SNL to make a skit where Biden begged people not to watch the new Spider-Man movie to curb the pandemic.

Second thing, Black Adam was supposed to IIRC open earlier in the summer if not for pandemic production delays. We've already heard Black Adam was a record Rock solo debut, maybe it could have been even better with a different calendar.

[basbash99]

Bashing Black Adam's box office this way falls flat for at least two reasons. First off, the thing about the box office failure of the uncommercial Eternals film adaptation is, it requires you to ignore Eternals failed when the next comic movie hit (in less the time you'd realize you'd birth and love a baby) happened to be a Spider-Man movie juggernaut that even forced SNL to make a skit where Biden begged people not to watch the new Spider-Man movie to curb the pandemic.

as opposed to Black Adam, which was preceded by a Batman movie that made almost 800 mil. and of course eternals was about as connected to NWH as the Batman was to Black Adam.

Second thing, Black Adam was supposed to IIRC open earlier in the summer if not for pandemic production delays. We've already heard Black Adam was a record Rock solo debut, maybe it could have been even better with a different calendar.

Eternals release was also delayed for pandemic-related reasons, so you can make the same argument for that movie. i don't find it convincing when it comes to either movie.

Guess in the end it just confirms that people view box office thru their own franchise-biased lens. If you are a DC fan then you will endlessly rationalize about how Eternals sucked but somehow Black Adam's similar box office doesn't mean Black Adam sucks. If you are a marvel fan you will crow about Black Adam's poor performance despite having the Rock. Of course the real issue is a bloated 200 million dollar budget that makes it nearly impossible for the film to turn a profit unless both tons of "casuals" see it in theaters and more hardcore fans see it multiple times. 100 million is not bad box office at all but very few films catch on enough to generate box office to cover 200 million plus marketing costs.

[Username taken]

as opposed to Black Adam, which was preceded by a Batman movie that made almost 800 mil. and of course eternals was about as connected to NWH as the Batman was to Black Adam.

Eternals release was also delayed for pandemic-related reasons, so you can make the same argument for that movie. i don't find it convincing when it comes to either movie.

Guess in the end it just confirms that people view box office thru their own franchise-biased lens. If you are a DC fan then you will endlessly rationalize about how Eternals sucked but somehow Black Adam's similar box office doesn't mean Black Adam sucks. If you are a marvel fan you will crow about Black Adam's poor performance despite having the Rock. Of course the real issue is a bloated 200 million dollar budget that makes it nearly impossible for the film to turn a profit unless both tons of "casuals" see it in theaters and more hardcore fans see it multiple times. 100 million is not bad box office at all but very few films catch on enough to generate box office to cover 200 million plus marketing costs.

Exactly this.

The issue with Black Adam and Eternals is the ginormous budget of both films.

[mburns]

Exactly this.

The issue with Black Adam and Eternals is the ginormous budget of both films.

Well it is a Super Hero movie. I don't know how you can get around the $200 million budget. Special effects cost money. Black Adam is also trailing Eternals both domestically and international at this point. It will get a release in China so it should beat Eternals overall box office both I doubt WB was looking for a probable sub $500 million box office for this.