The Box Office

[Gaastra]

Thor 4 has passed $400m international mark.

Now at $77.73M.


https://twitter.com/BORReport?ref_sr...htmode%3Dfalse

Where the crawdads sing has passed morpheus box office!

https://www.forbes.com/sites/scottme...h=2c19c1b97d0c

Dragonball was hinting at around $17m-$24m looks like it may hit at $20.1m. Will wait till its confirmed. Note this film made $20.1m with next to no ads on tv and in limited release!

https://twitter.com/BORReport/status...3NgrsxHhw&s=09

Edit--from forbes

Crunchy Roll’s domestic debut for Dragon Ball Super: Super Hero topped the weekend box office with a $20.1 million debut Fri-Sun frame. That’s a harsh 1.87x weekend multiplier and a brutal 19.9% Thursday-to-weekend split. These are Harry Potter and the Deathly Hallows part II-level weekend legs. Granted, be it Crunchy Roll or Funimation, the folks who release these anime properties into domestic theaters aren’t expecting James Cameron-level legs. It is the widest anime release ever, with the most significant (IMAX, Dolby, etc.) PLF footprint.


It grossed 16.9% of its weekend figure in IMAX alone. This is the first time an anime flick has opened atop the domestic weekend box office since Pokémon: The First Movie - Mewtwo Strikes Back opened with $31 million over the Fri-Sun part of a $50.7 million Wed-Sun debut in November of 1999. Demon Slayer The Movie topped its first Friday, but Mortal Kombat barely won the weekend $23 million to $21 million. Dragon Ball Super: Broly topped on Wednesday/Thursday of its opening weekend in January 2019 before placing fourth over the weekend against M. Night Shyamalan’s Glass.

Forbes didn't bring up demon slayer did defeat mortal kombat in mk second week coming in first.

[Gaastra]

Deadline more impressed with dragonball as almost all ads were online and fortnite events and it still beat beast. They are wondering if more studios should use this marketing for smaller films.

Sunday AM: Refresh for more analysis and chart While Crunchyroll’s Dragon Ball Super: Super Hero is coming in at the lower end of what we saw yesterday with $20.1M (still significantly more than what we were seeing Friday AM), Universal’s Beast grew some teeth last night, improving its 3-day from $10.1M to now $11.57M after a $4.27M Saturday that’s -1% from Friday+previews’ $4.3M. Some rival distributors believe Super Hero made more at $21M.

What continues to impress rival distribution bosses is how Crunchyroll (ne Funimation) pulls off their fans out and post these robust openings and without a traditional TV spend. Whatever juice Crunchyroll is drinking, other major studios want it too. One of the bold box office feats Crunchyroll pulled off during the pandemic was coming close to stealing the No. 1 weekend opening of New Line’s Mortal Kombat ($23.3M) away from Warner Bros with their April 2021 release of Demon Slayer: Mugen Train which settled for second with $21.2M (that said, Crunchyroll had bragging rights to being No. for the week of April 23-29 with Demon Slayer at $27.7M). Even iSpot shows Crunchyroll underspending Universal’s Beast this past weekend in TV spots by a significant amount (like 3500% less). iSpot shows that Super Hero aired spots on Adult Swim (36.3%), Comedy Central (31.4%), FX (30.6%) and USA (2.2%) across such shows as South Park (17.7%), Black Panther (12.1%), The Office (11.8%), King of the Hill (8.2%) and American Dad (7.2%).

But the superpower here for Crunchyroll’s marketing remains in social media. PostTrak shows that only 10% of those who bought tickets saw TV ads for Super Hero, versus 39% who had caught the YouTube trailer and the 22% who watched the Instagram trailer. Compare this to Uni’s Beast: That pic’s ticket buyers largely saw the pic’s trailer in theaters (28%) and on TV (16%) as well as billboards (15% in addition to YouTube (20%). Out of all the ads for Super Hero, 25% of those who attended this weekend said the YouTube trailer was the most influential versus TV (3%) and in-theater promotions (2%).

https://deadline.com/2022/08/box-off...ba-1235096162/



Edit--variety confirms dragonball made $21m. So that makes it the second highest anime opening in america behind pokemon the first movies over $30m!

[Anthony W]

Deadline more impressed with dragonball as almost all ads were online and fortnite events and it still beat beast. They are wondering if more studios should use this marketing for smaller films

And just like that Disney+ out bidding Crunchyroll to air Bleach's final season makes perfect sense.

[Witchfan]

Thor was down only 25% over the weekend. $350 million domestically is still possible.

[Gaastra]

The first few episodes of the new lord of the rings show are getting released in theatres as a movie--and crashed the ticket sites in minutes! Didn't hurt they had promotion places giving away free tickets to the "film"!




Also, netflix confirms knifes out 2 will play in theatres. No word if it's a full release or limited.

[mace11]

By the way this should not be ignored as well when talking about the current box office and expectations etc..
It's clear certain youtube channels and other places ignore or downplay it or both like they do the china and russisa stuff and even some other places.

Box office is down by 30% from 2019 so we have to keep that in mind when movies do not make the money they were making before on average or should be making now etc..

A glum picture for Regal Cinemas

Are the end credits rolling for Cineworld Group? The world’s second largest theater chain — which owns Regal Cinemas — is preparing to file for bankruptcy after failing to get movie fans back in seats following the pandemic slowdown, The Wall Street Journal reports. Box office ticket sales in the U.S. are still down 30% compared with 2019 and there have been 30% fewer films released in cinemas. That shortage of releases is partly a result of movie production being delayed by COVID and partly because more films are making their debut on streaming services.

https://www.linkedin.com/news/story/...nemas-5963906/

Another point of view.
Summer Box Office Review: Despite Post-Pandemic Progress, Theaters Are Still in Trouble
https://www.yahoo.com/entertainment/...130000221.html

[Gaastra]

About knifes out 2--

[Wildling]

The first few episodes of the new lord of the rings show are getting released in theatres as a movie--and crashed the ticket sites in minutes! Didn't hurt they had promotion places giving away free tickets to the "film"!




Also, netflix confirms knifes out 2 will play in theatres. No word if it's a full release or limited.

It looks like I can actually catch the new Orphan horror movie prequel in theaters too, not just in streaming. Because Prey the Predator prequel was Hulu-only, I was actually a little more interested in Orphan (and Lionsgate's Fall, which premise-wise reminds me of Frozen, no not the Disney one) than Beast, when it comes to horror/thrillers.

[Gaastra]

Prey did get a short theatre release--in la theatres only! Same as rescue rangers. Disney told the rest of us to jump in a lake.

[Anthony W]

Prey did get a short theatre release--in la theatres only! Same as rescue rangers. Disney told the rest of us to jump in a lake.

Well at least we have lakes to jump into unlike LA. I'm good with having lakes and no droughts.

[Gaastra]

Crawdads sings passes $100m.

https://deadline.com/2022/08/where-t...ne-1235099265/

Aquaman 2 moves as does shazam 2 who for the second time runs away from avatar 2 and black panther as fast as he can!

[useridgoeshere]

Crawdads sings passes $100m.

https://deadline.com/2022/08/where-t...ne-1235099265/

Aquaman 2 moves as does shazam 2 who for the second time runs away from avatar 2 and black panther as fast as he can!

Wisdom of Solomon, speed of Mercury.

[Wildling]

Where the Crawdads Sing actually made more money in North America than Morbius and overall will be the more successful movie for Sony.

Heck just talking literary adaptations from Sony, Crawdads will also be more successful than The Dark Tower, and that one had Idris Elba, Matthew McConaughey and the Stephen King brand going for it.

Good show.

[Gaastra]

Dragon ball and the "showed way too much in the trailer" invitation will fight for first this weekend as we wait for no way home and avatar rereleases.

Expect a slow weekend.


https://www.boxofficemojo.com/articl...?ref_=bo_hm_hp


Films must be in theatres to count for oscars rule is back! Expect more "LA only screenings" to get around the rule like rescue rangers and prey did.

https://www.thewrap.com/academy-ceo-...mer-interview/

[Gaastra]

invitation comes in first in a really slow weekend. Even the star wars rerelease didn't make a dent.

The bowels of the summer box office have been reached, with Sony’s new C CinemaScore horror movie The Invitation leading with $7M at 3,114 theaters. Like the late Andy Rooney, I get a lot of mail from sources. But in this instance, it’s about why it’s important to be gentle when covering the box office: We’re still in the pandemic, we’re not back yet, it’s not good for our business to be nasty, blah blah blah.

However, simply putting random movies in theaters without any great P&A spend doesn’t do the box office, or exhibitors, any favors. This weekend will rank as the lowest-grossing weekend to date of summer, with an estimated $53.7M for all titles (some think it’s as low as $51M). If it makes anyone feel better, it’s not the worst weekend of the year. That belongs to Jan. 28-30, when all titles made $34.9M, per Box Office Mojo.

On some level, I get it: It’s late August. A majority of kids are back in school (Comscore says 32% K-12 were out Friday, with 38% colleges on break), and Sony traditionally has had a horror film during this latter part of the summer. Don’t Breathe was a wonderful hit for them back in late August 2016, opening to $26.4M and ending its run at $89.2M.

But let’s be honest, the more you spend, the more you gross. True, the diagnostics here on this period vampire thriller at a 29% critical rating on Rotten Tomatoes and 53% audience score doesn’t warrant a studio to spend wads of cash to open it. But we’ve seen Sony do better with less: Their August 2018 movie Slender Man, which had a D-, 8% critic score, and 17% audience on RT, opened to $11.3M and had a 2.7 multiple for a $30.6M domestic end game. Also, Sony, we’re being hard here because we know how serious you are about the theatrical window, and, yes, we know, you’ve had the biggest blockbuster of the pandemic in Spider-Man: No Way Home ($804.7M) which had a generous four-month exclusive theatrical window.

However, if studios are going to keep “experimenting” (forget about day-and-date) by underspending on P&A and releasing “small” movies in favor of bigger, it’s not going to do any favors to theatrical or exhibition. We’re already hearing that 20th Century Studios’ post Labor Day horror title Barbarian (which replaced New Line’s Salem’s Lot after it moved to 2023) is already set to crash and burn with a single digit opening. Why didn’t the Predator title Prey go in the post-Labor Day slot? It doesn’t matter that Prey was the No. 1 Hulu movie premiere to date over the Aug. 5-7 weekend. How many subscribers did you have Hulu two weeks before Prey and how many did you have two weeks following? Was that worth blowing $65M on Prey for? I’m curious how much higher Hulu subs are north of 46.2M next quarter…Warner Bros. CEO David Zaslav would defend such staight-to-streaming movies don’t have any kind of subscriber stickiness like series do and are a complete waste of money.

Let’s get away from the pandemic excuse that people don’t want to go back; it’s simply about product. Disney proved that last year by opening a Marvel movie over Labor Day weekend with Shang-Chi and the Legend of the Ten Rings to holiday record results of $94.6M. Great movies will get people out at any time of year.

If you’re going to push out a theatrical release, let’s put some oomph behind it if we’re serious about the window and the longevity of this part of the business. What’s sad as exhibitors’ Covid bailout money runs out is that they’re desperate for anything, and are powerless when it comes to a major studio dictating that the first big franchise title outside the summer, Halloween Ends, goes theatrical day-and-date. Let’s not be morons, that maneuver will siphon grosses. Enough of this widest audience crap between streaming and theatrical. Peacock is starving for paid subs.

Disney again called out over prey not going to theatres! Universal again called out.



https://deadline.com/2022/08/box-off...on-1235101502/

Note dragonball is frontloaded as other anime films and dropped to 5th! You know anime fans if you want studios to really look at anime and you like the film you can go see it more than once! Just saying.

Bullet train chugs back into second. Superpets drop out of the top 5.

1.) The Invitation (Sony) 3,114 locations, Fri $2.6M (includes $775K previews), $2.55M, Sun $1.8M, 3-day $7M/Wk 1

2.) Bullet Train (Sony) 3,513 (-268) theaters, Fri $1.54M (-31%), Sat $2.39M, Sun $1.66M, 3-day $5.6M (-30%)/Total $78.2M/Wk 4

3.) Beast (Uni) 3,754 (+11) theaters, Fri $1.3M (-70%), Sat $2.1M, Sun $1.45M, 3-day $4.9M (-58%)/Total: $20.09M/Wk 2

4.) Top Gun: Maverick (Par) 2,962 (-7) theaters, Fri $1.35M (-13%), Sat $2.06M, Sun $1.34M 3-day $4.75M (-20%), Total $691.2M/Wk 14
They have to get this to $700M. C’mon!

5.) Dragon Ball Super: Super Hero (Cru) 2,941 theaters (-77), Fri $1.3M (-88%), Sat $1.894M, Sun $1.35M, 3-day $4.544M (-78%)/Total $30.76M/ Wk 2