Results 1 to 11 of 11
  1. #1
    BANNED Zauriel's Avatar
    Join Date
    Dec 2019
    Posts
    217

    Default Aren't licensed properties comics selling well anymore?

    https://www.comichron.com/monthlycom...0/2020-01.html

    In January 2020, Star Wars #1 is in the 3rd slot and reaches over 97,000 copies sold.

    I recall, years ago, another Star Wars Comic issue 1 sold close to 1 million copies in a month.

    Star Wars is the most popular comic book series based on a movie franchise. Even #1 didn't sell over 100,000 copies.

    The thirdhighest selling comic book based on a licensed property after the Star Wars #1 and #2 is Power Rangers/Teenage Mutant Ninja Turtles #2 that sold only 29,526 copies and is in the Number 54 slot.

    So the superhero genre is still the dominant genre in the American comics market. Comics based on licensed properties, including even Star Wars cannot beat the Superheroes.

    Star Trek, Gi.Joe, Transformers, Buffy the Vampire Slayer, Uncle Scrooge and Red Sonja comics are not selling well.

    Uncle Scrooge comic book issues 52 and 53 both sold only over 2,900 copies each.

  2. #2
    BANNED
    Join Date
    Jun 2017
    Posts
    1,770

    Default

    I'm wondering if the Disney stuff still does well in other parts of the world.

  3. #3
    Mighty Member
    Join Date
    Jun 2019
    Posts
    1,098

    Default

    How are the numbers compared to non licensed books?

  4. #4
    Incredible Member
    Join Date
    May 2014
    Location
    Germany
    Posts
    862

    Default

    Quote Originally Posted by SquirrelMan View Post
    I'm wondering if the Disney stuff still does well in other parts of the world.
    Years ago Mickey Mouse alone sold more copies in Germany than any Super Hero book in the U.S. If I recall that right, they sold triple the amount of the best selling Superhero book out there. But I guess they are not selling so good anymore. Who reads comics these days?

  5. #5
    Astonishing Member Gaastra's Avatar
    Join Date
    May 2014
    Posts
    3,218

    Default

    Disney comics still sell well overseas. In a few counties woody woodpecker and looney tunes still sell well.

    Japan cartoon/ manga stars like doraemon still sell well.

  6. #6
    Incredible Member
    Join Date
    Jan 2016
    Posts
    757

    Default

    Quote Originally Posted by Gaastra View Post
    Disney comics still sell well overseas. In a few counties woody woodpecker and looney tunes still sell well.

    Japan cartoon/ manga stars like doraemon still sell well.
    I've heard Woody Woodpecker is really popular in Cuba, which has nothing to do with politics

  7. #7
    Swollen Member GOLGO 13's Avatar
    Join Date
    Jun 2014
    Location
    New York
    Posts
    1,525

    Default

    Quote Originally Posted by Zauriel View Post
    https://www.comichron.com/monthlycom...0/2020-01.html

    In January 2020, Star Wars #1 is in the 3rd slot and reaches over 97,000 copies sold.

    I recall, years ago, another Star Wars Comic issue 1 sold close to 1 million copies in a month.

    Star Wars is the most popular comic book series based on a movie franchise. Even #1 didn't sell over 100,000 copies...
    Disney Star Wars is full-blown woke & the masses have found Disney SW...unacceptable.

  8. #8
    Mighty Member
    Join Date
    Jun 2019
    Posts
    1,098

    Default

    Quote Originally Posted by GOLGO 13 View Post
    Disney Star Wars is full-blown woke & the masses have found Disney SW...unacceptable.
    Disney Star Wars has made numerous billion dollar films and crucially acclaimed cartoons and tv shows from the brand. They love this Star Wars.

  9. #9
    BANNED Zauriel's Avatar
    Join Date
    Dec 2019
    Posts
    217

    Default

    Quote Originally Posted by GOLGO 13 View Post
    Disney Star Wars is full-blown woke & the masses have found Disney SW...unacceptable.
    I guess the hype died. That explains the lower sales of the new Star Wars #1 than the previous volume of Star Wars #1

  10. #10
    Astonishing Member MRP's Avatar
    Join Date
    Apr 2014
    Location
    Ohio
    Posts
    2,739

    Default

    Quote Originally Posted by Zauriel View Post
    I guess the hype died. That explains the lower sales of the new Star Wars #1 than the previous volume of Star Wars #1
    Well the previous series did have something like 68 different variant covers and was included in a Loot Crate subscription box to help boost its sales numbers, which the most recent series did not have (much fewer variants, no Loot Crate bump), so the disparity is to be expected.

    The problem is that the direct market caters to die-hard comics fans-some, but not all of whom may be fans of the various licensed properties (however most of the customer base in the direct market is super-hero oriented). Fans of those properties may not be comic fans, and if they are not, they are never going to see individual issues of comics featuring them because they are only available in direct market comic shops or online specialty comics sellers, which if you's not already a comic fan, you are not going to look at. Those non-comic fans of licensed properties may happen upon collected editions in book form of those comics sold in the book trade, not in the direct market, but those numbers will not be reflected in the sales numbers from Diamond that Comichron features. Many of the licensed comics do much better in collected form in the book trade, but you would never know it from looking at the data on Comichron. To get that info, you would really need to pore through the data that Brian Hibbs highlights each year from Bookscan tracking sales of comic material in the book trade.

    So what the Diamond/Comichron numbers show is is what fraction of the die-hard comic book customer is also buying licensed comics, not how well licensed comics are doing overall. Comichron numbers are good for tracking how comics sell in the direct market i.e. to customers in the niche hobby market, but the direct market is not always indicative of how something is selling overall in the mass market, particularly with non-superhero material which finds it way into the hands of the mass-market audience via the book trade.

    -M
    Comic fans get the comics their buying habits deserve.

  11. #11
    BANNED Zauriel's Avatar
    Join Date
    Dec 2019
    Posts
    217

    Default

    Quote Originally Posted by MRP View Post
    Well the previous series did have something like 68 different variant covers and was included in a Loot Crate subscription box to help boost its sales numbers, which the most recent series did not have (much fewer variants, no Loot Crate bump), so the disparity is to be expected.

    The problem is that the direct market caters to die-hard comics fans-some, but not all of whom may be fans of the various licensed properties (however most of the customer base in the direct market is super-hero oriented). Fans of those properties may not be comic fans, and if they are not, they are never going to see individual issues of comics featuring them because they are only available in direct market comic shops or online specialty comics sellers, which if you's not already a comic fan, you are not going to look at. Those non-comic fans of licensed properties may happen upon collected editions in book form of those comics sold in the book trade, not in the direct market, but those numbers will not be reflected in the sales numbers from Diamond that Comichron features. Many of the licensed comics do much better in collected form in the book trade, but you would never know it from looking at the data on Comichron. To get that info, you would really need to pore through the data that Brian Hibbs highlights each year from Bookscan tracking sales of comic material in the book trade.

    So what the Diamond/Comichron numbers show is is what fraction of the die-hard comic book customer is also buying licensed comics, not how well licensed comics are doing overall. Comichron numbers are good for tracking how comics sell in the direct market i.e. to customers in the niche hobby market, but the direct market is not always indicative of how something is selling overall in the mass market, particularly with non-superhero material which finds it way into the hands of the mass-market audience via the book trade.

    -M
    I see. So the variant covers played a role in the sales. And the gimmick worked for the publishers. After all X-Men #1 sold 3 to 8 million copies because of variant covers in the nineties.

    No comic book has sold a million copies since the speculator market bubbled and collapsed. Although a few books did come close to the mark.

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •