"Why would I want to wait and pay for a monthly book if I can watch weekly with sounds, pretty people and don't have to buy anything more than a subscription?"

Though after we discount those people, there are people who want to read comics, and they usually browse or show up here, Tumblr, Youtube, or Twitter asking for recommended books. Some went straight to DC Comics official Twitter or Facebook to see what comics are available. One or two people show up per month for each social media, usually.

They know where the fandom hangs out and DC's official pages, hence why they show up, and some already know about the monthly system and LCS, but some of them don't know that DC has a digital comics store.

Basically people who are interested in comics are already making the effort to find out.