Why would they glance something that clearly felt like marvel ripoffs? They might have tried differentiate from marvel characters. But, it doesn't matter. perception matters in sales. And what was pushed as front and centre was the likes of sideways/spiderman and damage/hulk.They might not be these marvel characters. But, the designs, poses and marketing sure as hell didn't give that vibe.
New superman, i admit was great book.But, it died because of the title of the book . People aren't going to buy chinese superman when there is a real one. They should have called the book zhulong. Had superman be there for the launch for the extra push. Supersons sold cause guess what? It found its audience and was properly built up to the launch with the superman books.New superman didn't do any of that. It didn't provide a any reason why this superman is different before the launch other than him being chinese. That ain't enough. They should had him use chi based things in superbooks before the launch. Shown chinese imageries to boot in buildup.Set up the conflict as well. Then spun it off.