They are trying to address but ADULTS keep getting in the way.I think Marvel and DC have an advantage in terms of recongonizable characters, but clearly the format and business model of DC and Marvel comics is failing to brining kids as new readers and that will finish them in the long run, if they do not address it.
There is one, it just takes away from the "perks" of the comic book store.I'm sure if there was another way to make that amount of money, immediately, the publishers would be migrating there ASAP.
The comic book store will tell you ONLY Batman & X-Men matter. It gives you justification to EXCLUDE folks like a Black Panther or Carol Danvers or Young Justice kids. It gives you justification for all those variants and crappy events and flooding the market with certain folks.
You can flood the market with Batman, Harley & Deadpool.
You can use the same crappy writers and get away with it as long as they do the "entitled" collection.
The YA market DOES NOT. It forces you to diversify what you make. Squirrel Girl say HI. America, Riri, Shuri, Ms Marvel and even Nadia have beaten Batman and X-Men in sales. They don't have an issue with an Asian batman, black Dick Grayson, Latina Catwoman and a NICE Joker in Gotham High unless all these so-called gatekeeping comic book fans who claim to know comics.
The YA market sasy it's FINE to give them Peter Parker, X-Men, batman, Superman & Wonder Woman but you BETTER have some more variety behind it.
The YA says they better see POC, LGBTQ & women as leads and as creators.
One FORCES you to do more work. Because folks like myself are looking for these books for our kids and students.
I rather go the YA book route.
You can out a $10-15 OGN a month of a different character or every 3-4 months. Archie did that with Sabrina as did Star trek with Jake Sisko book line.
If gators and stores are going to fight you tooth and nail against any book with a POC as the lead-BYPASS them with a OGN. Get the books to the folks who want to read them.