Hmm, I Don't see it as a digital over print move, the idea is to reach out to a new potential audience, not kill-off physical release altogether in doing so.
To come back to my example, even if it's 1 out of 100 of Disney+ subscribers that would test out this hypothetical bundle, that'd still be a massive boost to Marvel Comics, wouldn't it?
And even if only 1 out of 100 of those testers would end-up buying physical copies as a result, wouldn't that be Worth it either?
That's more customers for Marvel Comics in both cases.
I think it's a mistake to oppose physical release and digital release in general, they are two parts of the same coin.
If digital release is able to ******* the comic industry during this crisis when physical release can't, it should be encouraged, not stiffled imo.
Now, if the argument is that it's not viable economically to have a stronger digital release presence during this crisis for the actors concerned, then I can hear it.
Say Marvel Comics benefits from such a bundle, what about the retailers as you highlighted? What about the writers and artists and the ******* system around them involved in *******ing the industry? How do they benefit from such a bundle?
Well, maybe they get a cut from every new bundle that is purchased by a client? That way, they also benefit from this new audience? In fact, isn't that already the case for Marvel Unlimited alone? And if it's not, shouldn't it be?
All essential questions in regard to digital finding its place in this industry.
But to go back to that hypothetical Disney+ Marvel Unlimited bundle, I'd have to ask why it wouldn't be viable economically to Marvel comics itself? Is there a fear that once it's released digitally, the physical copies (whenever they get on the shelves of retailers) won't be selling as much as they would have if it hadn't been released digitally?
Or is it purely a matter of the teams involved in creating the comics not being as much remunerated on Marvel Unlimited than they are on physical release? Or of Marvel not recouping the costs associated to create the comics beyond paying the creative team?
I'd really like to understand the "whys" around this, if you know or if someone else does, is it possible to share the reasons with me? Thank you in advance.