Yes, when he first appeared in #19-20 he was popular with fans, I suppose due to the fact that he saved the Avengers from destruction at the end of #20 so readers could see he was not purely bad. He'll return in a few issues and be unambiguously bad (and not an anti-hero).
LOL, that's hilarious! I guess it's better than a no-prize (which was an envelope from Marvel with nothing inside it, from what I hear).