Thunderbolts #29 SPOILERS

[Bionder]

"The Penance Stare is an ability of a Ghost Rider to incapacitate victims. When in close combat, the Ghost Rider locks eyes with his victim and makes him or her feel every pain that that individual has ever inflicted on anyone else innocent in their lifetime. Its effects are similar to the soul searing effect of hellfire. Although it can backfire with certain individuals. "

http://marvel.wikia.com/Penance_Stare

This is a reason on why this doesn't affect the Punisher.