True, they should definitely market their kid friendly offerings better.
Oh that I can agree on. Instead of saying given back to kids, since he was never taken away from them, I think it's more accurate to say more focus should be put in that demographic since they've been under serving it for some years. And I would definitely like to see them make more efforts in that direction too.
Look, you can go on about the age range, but it's about proportion - it's still a bit over a million viewers or something. It's a sliver of those age groups. You're the only one arguing that it's bigger, everyone else is saying it's more niche and providing number. Admittedly I'm not asking for sources but still. It just sounds too small to matter, despite the luck you have in meeting their audience in the real world.