HBO Max launched

[C_Miller]

I've heard the name "Water Tower" be suggested as a name.

I think WB Max would have been a better name. WB is one of the few companies whose catalog rivals Disney's.

But brand recognition and association doesn't come close to rivaling Disney. The content of Disney is nearly 100% tied to the brand of Disney. That is not the case for any other production company. Disney has been cultivating that for nearly a hundred years at this point to great success.