You don't want a villain you have pure apathy or don't care about. It makes the stories uninteresting and people won't buy them. As a company, you want more sales not less. Apathy and not caring are the same as dislike in this case. Either way the person feeling it doesn't spend money on it. Dislike of him doesn't make him a "good" villain because you've lost sales.
Based on sales of BWL appearing comics, obviously people like myself are in the minority. But that doesn't mean our opinions are "wrong." Just that we have different opinions.