Mine might sound a bit random but adverts always end up driving me away for a while. Im paying a premium to read the story in singles but you insist on interrupting my enjoyment every 4 pages to tell me about a statue or a tv show or something. It makes the books feel cheap and i feel like a mug when i could just read the trade uninterrupted for less money.

Put the adverts in the back with some sketches or a letters page - its not hard.