Originally Posted by
Frobisher
People always come out with this estimate calculation (marketing doubles the cost to the studio etc), but to me this seems to hugely oversimplify the value of a movie over time. Movies always get a second life on rental, DVD, TV and streaming, and some continue to bring in revenue for decades. Obviously you get cult hits like the orgiinal Austin Powers and Blade Runner that made far more money in home formats than they ever did at the box office - enough to get sequels exploit that cultural cachet.