I think moving their community content from YouTube to the app (and putting it behind a paywall) was a huge mistake. While I don't know if they would just make the app free and still provide access to the comic library, it would be nice to see a free app again. They did have a free app, which mostly just linked to stuff that was already on the web, and I did not find it all that great, but they do need more 'free' content if they want this to get people talking and sharing.