At no point do the Kents ever deliberately argue for Clakr to use his powers for good, at best it's couched in conceits - Martha's line about choosing almost comes off as mocking the idea that he should choose to help people. Every time Clark talks to Jonathan his foster father constantly tells him doing good things comes with a cost of death, and he can't even say Clark rescuing kids from drowning was the right thing to do. It's implied he's ashamed of saying that but he still does it. We never hear Clark's argument over why he chooses to be a hero over Jonathan's objections, he just shows up one day on an oil rig. Why? Who knows?
It's like there are scenes missing from the movie and his reasons for doing that are glossed over in the sequels. His parents never teach him how to protect his identity while being a hero, either - their chooses are binary - saving people and becoming a lab rat or staying hidden. Clark isn't a complete opposite of Zod, if he were he'd care about not wanting to kill
and care about the death he unintentionally creates fighting his enemies. Never comes up. That's not a story arc in any movie he's in. The only person who pushes Clark to be a hero was Jor-El, and this was redundant since he was being a hero before he put on the Superman outfit. Superman's body having Krypton's DNA in it to restart their race is never bought up again, either, and he's not their saviour he tells Zod they had their time and kills the Kryptonian pods like it was nothing. He has no real emotional attachment to being Kryptonian. The real world can be more cynical, if Clark were raised by Libertarians which is what was heavily implied by how Snyder wrote them. I'm not a fan of Libertarian Superman.
The DCEU, and even Snyder couldn't decide how popular Superman was. He was popular as much as the story wanted to be at the time and why people felt about Superman wasn't delved much into at any point. The ones who did hate him had an agenda against him and were proven wrong, despite the fact Superman himself does a poor job defending himself in arguments. But he will threaten to laser you to death as if he was Homelander if he gets too angry.
Dropping a satellite next to a general is not simply telling someone off, that's a display of power to intimidate the military to back off. Snyder never did explain how quickly it took Clark to become a reporter at the planet, how long was between MOS and B vs S? Six months? A year?