“The new House of Ideas”?
Wow, these guys were confident, I’ll give them that!
I was watching a documentary so not sure how true it was but supposedly after Martin Goodman stepped down from Marvel, his spot was supposed to go to his son but Stan Lee went to talk to corporate or whoever and snatched the job. This pissed off Martin and he fought back by starting Atlas Comics, who was supposed to be superior to Marvel.
^ ^ ^
That's the back cover of the recent Booster Gold hardcover, not a house ad my friend...
I know it's really late, but I've always loved these House Ads from the '90s (LOL):
"Good-bye. Good luck. Good riddance."
I remember all the ones from the 80's onwards.
Here's one that out in my mind.
From Marvels Epic line.