Originally Posted by
Dzetoun
The problem was that Jason of UTRH didn't have a viable place in the DCU. They were never going to offer up meaningful (i.e. profitable) villains for him to kill, and having him kill non-entities would get real old, real fast. Having him try to kill major villains and fail, that is constantly repeat UTRH, was a non-starter for obvious reasons. As for constantly fighting with Bruce, they did that and it got divisive and tiresome. So the options were:
1) Kill him again;
2) Make him an out and out villain;
3) Move him closer to the Bat Family, even if that meant losing some of the unique aspects of the character.
Doing one made no sense after going to all the trouble to resurrect him, besides he quickly developed a fan base and started bringing in money. They played around with the second option, but too many people found him too sympathetic, a fact that I think caught them by surprise. So the third option was really the only move they had.