I'm thinking food sites. They need something that is....
1. Low effort
2. High output
3. Vast audience
4. Allows them to talk about anything and everything while saying nothing while making it about themselves
5. Allows them to eat at restaurants and call it work
I can just see it now. "As we sit here at Muncie Yum the new establishment run by Chef Trend'E I can't help but to think of my own personal journey that brought me to the newest culinary hotspot blah, blah, blah, blah..."