Originally Posted by
Jness
Warning: this turned out to be very long and a stream of consciousness about Spider-Man that I assume might be taken very harshly. =)
TL-DR; Spider-Man as a comic character has been busted for a long time (at least 25 years), most modern popular Spider-Man media has succeeded by avoiding the trap the comics are in, and I think circumstances are such that we will not see the character "rescued" in comic books again. The situation with Spider-Man is very emblematic of the struggles the industry is dealing with too.
Much longer note below:
If we're being totally realistic about it - IMO, Spider-man as a hero archetype has been broken for years and years. Quesada mistakenly thought it was the marriage that was killing the character - that proved to be totally wrong, as Dan Slott famously proclaimed "single Spider-man" was going to outsell all the married stuff and had to walk that back after *readers* walked away from the book at the time. There isn't anything "new" to say with Spider-man for the most part, which is why you see current "in-canon" stories revisiting story beats that happened 15 years ago.
I believe some of the other difficulties with Spider-Man is that he's essentially a product of his time, with me defining "his time" as from 1967 to roughly 1992 - 25 years. (I'll come back to this later). 1992/93 is around the time when you *first* saw Marvel attempt to "fix" Spider-Man by resetting his clock, so to speak (by introducing the Clone Saga and their eventual goal of sidelining Peter), so they clearly thought something was not going well either. There's a relatively continual period of growth and transition over the time between ASM #1 and ASM #350, with the 50 issues post-Venom being a little more formulaic / nothing ever changes here sort of deal). At this point onwards, there's attempts after attempts to "shake things up" in order to draw interest to the character (sorry if I don't have the order completely correct):
* Clone Saga. Aunt May dies.
* Ben is the real Spider-Man
* Ben dies, Norman is back from the dead
* Totem Spider-Man. Sins Past. Eek.
* Spider-Man reveals his identity to the public (to be fair this was more an obvious cheat where everyone knew it would be reset, people just didn't understand the scope of it at the time)
* they revert Peter to not being married (and imply he's now in his mid-late 20s)
* they do the "Renew Your Vows" limited series but the writers find it so difficult to write a 9 year old that they age up May as soon as possible (to be fair, this *is* actually a well known problem in lots of fiction - not only does this age tend to be really annoying, but it's incredibly limiting in super hero fiction:
a) at this point the hero comes across as grossly irresponsible if they're neglecting their child to go out and fight
b) toddlers and small children tend to, well, be annoying on occasion and they're often a disruption to work around rather than a story element to work with)
* period of relative stability with Slott's stories focusing far more on Peter's villains than Peter himself (Dr Octopus, Jackal, Lizard, Green Goblin). Kraven is brought back from the dead. Small status quo shift to the lab.
* However, it's the same problem as with 325-350; the audience for the comic continues to get older and smaller, and Peter as a character remains relatively static. This is problematic. The hope was that undoing the marriage would lead to a *lot* of new fans picking up the book and so this would all be fresh and new and you can afford for Peter to revisit being a continual loser like he was in the first 75-200 issues of the book (which is what they were trying for). However, instead the audience is still getting older and smaller. The big arcs are:
* revisiting a story from twenty five years ago (Kraven's Last Hunt)
* revisiting a story from twenty years ago (Ben Reilly as Jackal),
* removing Peter from the book entirely and focusing on a different character as the main one (Dr Octopus)
Nothing's really working.
This whole "he has a new costume" deal *of course* isn't meant to last. It's designed to get a bit more attention paid to Spencer's current direction, but *finally* coming back to my original point, I don't believe that will work in the long-term either. The character's relevancy tapered off as after 25 years of evolving an originally teenaged character, there was nowhere left for the character to go that wouldn't make writing him much harder: i.e. if he has a child, you *cannot* kill the child without killing the book or doing some sort of massive universe wide reset. As it was they did that terribly ugly storyline with the baby and then part of the One More Day thing (IIRC) was to imply/assure that MJ's pregnancy never happened. You can't age the child either because that moves Spider-man *WAY* out of his zone of "every day hero". You don't want him to have a child because of the reasons I wrote above.
The problem I think isn't the marriage: it's that the hook of Spider-Man was always *the growth arc of the character*, and without being able to do the growth arc he's just another no-name hero. Right now without the calling back to 30 year old stories, you could switch the costume and character around and this could be any late 20s/early 30s hero. Note that every iteration of the character in other media post the 1990s "Spider-Man" cartoon has almost always focused on Peter being in his teens (or in the case of Spider-verse, making the main character young and making Peter an alternate universe aged-up guy). This allows you a growth arc over the course of several seasons of a TV show, or installments of a movie series.
The comic can't do that anymore, and even if Marvel could reset it, there are other issues:
a) for better or worse, when Stan Lee was originally writing Spider-Man he was *very* dialed into youth culture for a 40 year old man. He was constantly visiting colleges, high schools, etc. and you can tell from the letters pages that Spider-Man was directly speaking to that audience. Spider-Man hasn't spoken to a teen audience for at least 30 years. Look at Waid trying to write Champions to see how embarrassing it is when a writer is completely out of touch with the demo they're trying to speak to.
b) the entire comic book setup of how Peter's life as a teenager works makes no sense in light of the technology of today - I believe this is another contributing reason as to why his origin was skipped in the modern MCU. The whole inciting event for Peter doesn't work; reality TV, modern internet and the North American emphasis on celebrity means as a teenager in the States, Peter is far more likely to go to Youtube and show off his scientific skills or become a public celebrity, not a private one. But if you don't talk about the origin (which they notably did not in the Spiderman MCU movies), you don't have to address all of the anachronisms that show up as a result of the origin.
c) The internet has led to a higher level of awareness for writers about the slow death of the mainstream comic industry. If you don't believe me, just look at the front page of this site, which at the time I'm reading it has *one* article about comics in the first 2-3 screens of scroll, that being a clickbaity "Did Batman Adventures just turn Robin into a KILLER?!!". The other articles are 50/50 split between comic book movies and all other forms of entertainment (this isn't the only site that can't live on comics news alone, a quick look at two or three other prominent ones will show you the same thing). This isn't an industry that is growing - people are paid terribly for the most part, many creators holding down a second job. Most talented writers who *can* speak to young people are doing it through their own graphic novels which isn't any worse of a gamble that creating something for a Marvel or DC that you don't own, and losing control over a story you're making. There's lots here to unpack but this is already long and veering way off-topic. =)
More thoughts but I've typed enough, time for me to go breathe. =)